How We Achieved 4.2× Google Ads ROAS for a Solar Company with SEO and PPC
A 6 months engagement with Natural Energies — Solar & Renewable Energy
Executive Summary
- The Client: Natural Energies, a solar panel installation company serving residential and commercial clients across Telangana.
- The Challenge: No search visibility — national solar brands were capturing all online leads, leaving this regional provider with zero inbound enquiries from Google.
- The Solution: Nevatrix deployed a dual-channel SEO + Google Ads strategy with dedicated conversion-optimised landing pages for residential, commercial, and government solar schemes.
- The Impact: 4.2× Google Ads ROAS, +180% organic leads, 18 Page 1 rankings, and 52% reduction in lead acquisition cost achieved in 6 months.
At a Glance
| Client | Natural Energies |
| Industry | Solar & Renewable Energy |
| Services | Website Design, SEO, Google Ads |
| Timeline | 6 months |
| Result | 4.2× ROAS, +180% organic leads, 18 Page 1 rankings, ↓52% lead cost |
Key Results
Before & After: Measurable Business Impact
| Metric | Before Nevatrix | After Nevatrix |
|---|---|---|
| Weekly Qualified Leads | 0 (no online presence) | 8–12 per week |
| Google Ads ROAS | Not running ads | 4.2× |
| Page 1 Keyword Rankings | 0 keywords | 18 keywords |
| Cost Per Lead | Untracked | ↓52% vs. first month |
The Challenge: National Brands Drowning Out a Quality Regional Solar Provider
Natural Energies needed to reach homeowners and commercial property owners actively looking for solar panel installation. The solar market was growing fast but the company had no search visibility — customers were finding national brands instead of this trusted regional provider.
The Solution: Dual-Channel SEO + Google Ads with Dedicated Landing Pages
We built a conversion-optimised website with dedicated landing pages for residential, commercial, and government solar schemes. A dual strategy of SEO and Google Ads was deployed simultaneously — targeting high-intent purchase queries with remarketing campaigns to re-engage visitors who did not convert on first visit.
Client Testimonial
“We went from zero online inquiries to getting 8–12 qualified solar installation leads every week. The Google Ads campaign alone paid for itself within the first month.”
Frequently Asked Questions
How did Nevatrix achieve 4.2× ROAS for a solar company with Google Ads?
Nevatrix built dedicated landing pages for each solar product category (residential, commercial, government schemes) and targeted high-intent purchase keywords. Remarketing campaigns re-engaged visitors who didn't convert first time. The combination of dedicated landing pages, tightly matched ad groups, and continuous bid optimisation achieved 4.2× ROAS within 6 months.
How long does it take for Google Ads to generate solar installation leads in India?
Natural Energies saw their first qualified leads within the first week of campaigns going live. By month 2, campaigns were consistently delivering 8–12 qualified enquiries per week. Google Ads generates leads much faster than SEO — within days rather than months.
What was the combined SEO and Google Ads strategy for Natural Energies?
Nevatrix ran both channels simultaneously: SEO built long-term organic authority, while Google Ads captured immediate purchase-intent traffic. Users who found the site organically also saw retargeting ads, which reduced the overall cost per acquisition by 52%.
Is Google Ads worth it for solar panel companies in Telangana?
Based on Natural Energies' results, yes — 4.2× ROAS means every ₹1 spent returned ₹4.20 in revenue. Solar installation is a high-ticket, high-intent purchase well-suited to Google Ads. The key is dedicated landing pages and decision-ready keywords rather than broad awareness terms.
Ready for Similar Results?
Tell us about your business and we'll show you exactly what results are possible with the right website and digital marketing strategy.