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Solar & Renewable EnergyWebsite DesignSEOGoogle Ads 6 months
Natural Energies logo

4.2× Google Ads ROAS for a Solar Company — SEO & PPC Case Study

A 6 months engagement with Natural EnergiesSolar & Renewable Energy

At a Glance

ClientNatural Energies
IndustrySolar & Renewable Energy
ServicesWebsite Design, SEO, Google Ads
Tech StackWordPress, Google Ads, Remarketing
Timeline6 months
Result4.2× ROAS, +180% organic leads, 18 Page 1 rankings, ↓52% lead cost

Key Results

+180%
Organic leads
in 6 months
4.2×
Ad ROAS
Google Ads return
18
Keywords on Page 1
solar-related terms
↓52%
Avg. lead cost
vs. previous spend

The Challenge: National Brands Drowning Out a Quality Regional Solar Provider

Natural Energies needed to reach homeowners and commercial property owners actively looking for solar panel installation. The solar market was growing fast but the company had no search visibility — customers were finding national brands instead of this trusted regional provider.

The Solution: Dual-Channel SEO + Google Ads with Dedicated Landing Pages

We built a conversion-optimised website with dedicated landing pages for residential, commercial, and government solar schemes. A dual strategy of SEO and Google Ads was deployed simultaneously — targeting high-intent purchase queries with remarketing campaigns to re-engage visitors who did not convert on first visit.

Client Testimonial

We went from zero online inquiries to getting 8–12 qualified solar installation leads every week. The Google Ads campaign alone paid for itself within the first month.

Founder, Natural Energies

Technologies & Services Used

WordPressGoogle AdsSEORemarketingLanding Pages

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